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A medida que el país y el suroeste de Florida reabren, Beasley Media Group y La Nueva PLAYA 98.1 reconocen que las pequeñas empresas hispanas necesitan ayuda para informar a los usuarios que su negocio está abierto y que están cumpliendo con todas las medidas de la CDC y el Departamento de Salud de el estado de La Florida.

También nos damos cuenta de que el impacto en estos negocios ha sido monumental y, como resultado, se han eliminado los fondos de marketing.

Para ayudar en su esfuerzo, Beasley Media Group y La Nueva PLAYA 98.1 otorgarán $10,000 en publicidad para así ayudar a las pequeñas negocios del area del Suroeste de La Florida.


Contest Rules




These rules apply to the Small Business Advertising Grant Program contest (“Contest”) conducted by Beasley Media Group, LLC d/b/a WRXK-HD2-FM (the “Station”). In addition, the General Contest Rules posted at apply to this Contest. If there is a conflict between the General Contest Rules and the Rules for this Contest, the Rules for this Contest shall control.


a. The Contest will begin on September 15, 2020 and end on October 15, 2020.

b. To enter online, visit and follow the links and instructions to enter the Contest and complete and submit the online entry form beginning on September 15, 2020 at 6:00AM Eastern Time (“ET”) and ending on October 15, 2020 at 11:59PM ET (“Online Entry Period”). Online entrants are subject to all notices posted online including but not limited to the Station's Privacy Policy. Limit one (1) entry per eligible person during the Online Entry Period regardless if entrant has more than one email address. Multiple entrants are not permitted to share the same email address. Entries submitted may not be acknowledged or returned. Proof of submission of an entry shall not be deemed proof of receipt by the Contest administrator.

c. The entry form must also include the official and trade name, if applicable, of the qualifying business being nominated and an original essay (“Essay”) of up to three hundred (300) words describing why the business deserves to win the Prize, as described in Section 3 of these Official Rules.

d. Any Essay that exceeds three hundred (300) words will be edited by the Station to include only the first three hundred (300) words prior to judging. Each Essay must be the entrant’s original creative work and must not be protected by copyright; each nominator must have the right to submit it. Station, in its sole discretion, reserves the right to edit any Essay to preserve confidentiality and further reserves the right to disqualify any Essay if such is inappropriate or unsuitable for public display, broadcast, or posting on the Station’s website (i.e., must be radio clean). Essays that do not comply will not be eligible. Any winning Essay may be included on the Station’s website at Entrants agree that upon entering they may be contacted by a Station employee in the future regarding Station advertising opportunities.

e. A qualifying business may be entered only one (1) time.

f. There will be up to a total of five (5) winning businesses selected in the Contest.


a. This Contest is open to an officer, director or authorized representative of a qualifying for-profit organization as described below who are 21 years of age or older as of the date of entry into the Contest, who are legal US residents and reside in Florida, except where prohibited by law. Winners must possess a valid, government-issued ID and show proof of residency to verify eligibility.

b. Entrants must be an officer, director or authorized representative of a for-profit organization. Organization must be incorporated and have corporate domicile in one of the following Florida counties: Lee, Collier, Charlotte, Hendry, Glades. Non-profits and 501(c)s are not eligible for this Contest. Station reserves the right to request any verification documents prior to awarding any Prizes and may reject any documents in their sole discretion. Qualifying businesses must also meet the following criteria:

i. Annual revenue less than $5 million in fiscal year 2019;

ii. Incorporated and active as a business for a minimum of two (2) years; and

iii. May not be a business that is a religious institution, in the adult entertainment industry, a government entity, a school, a political affiliation, CBD-related or marijuana-related business.


a. Up to five (5) Prize will be awarded.  Prize consists of an advertising campaign on WRXK-HD2-FM valued at no greater than two thousand dollars ($2,000). Approximate Retail Value of each Prize is $2,000.

b. The Prize will be awarded subject to Station advertising availability and inventory and must be used between October 15, 2020 and December 31, 2020; subject to change in Station’s sole discretion. Station reserves the right to approve and edit any scripts, images, videos, etc. and may reject any content if it is deemed, at the sole discretion of the Station, to be unsuitable for public display or posting on the Station’s website. Winning business agree that they will be contacted by a Station Account Executive for the purpose of developing, creating & executing the campaign. Winning businesses must have website actively monitored by Google Analytics prior to campaign launching and that they will grant Station “read-only” access in order to demonstrate the effectiveness of the campaign. Winners also agree to be contacted by the Contest sponsor. If a winning business has any current orders on any Beasley Media Group station, the winning business agrees that they will not cancel their current order(s) and that the Prize campaign may not be used as a credit towards their current order. If a winning business has any current orders on any Beasley Media Group station, the Prize campaign may only be redeemed in addition to the current order.

c. Prizes or prize certificates must be claimed as described at the time of winning. Prize

or prize certificate must be claimed within two (2) days of winning. Failure to claim Prize by the specified time will result in forfeiture of the prize. It is the winner’s sole responsibility to claim the Prize or prize certificate within the timeline provided in these Official Rules.


a. Up to five (5) winning businesses will be selected on October 15, 2020 at approximately 12:00pm ET by a judging panel made up of Station employees based on the following judging criteria: how well the Essay describes the business’ response to COVID-19 pandemic, community service, business culture and employee loyalty. Potential Prize-winning businesses will be notified by phone and/or email promptly following the judging process.

b. Entrants need not listen to the Station or be present to win.

c. Prize winner(s) must confirm acceptance of prize within two (2) days of winning, or risk disqualification and no alternate winner will be selected.

d. Decisions of Station management with respect to the Contest are final.


a. The Station reserves the right to end any contest or amend these rules upon announcement on air and by publication at

b. For website contests: By use of the Station’s website and by entering this Contest, entrants agree to the Station’s Terms of Service Agreement and to the use of Personal Information as stated in the Privacy Policy located at

c. Copies of the written Contest rules and a list of all winners are available by sending a self-addressed, stamped envelope to the Station, 20125 S Tamiami Trl., Estero, FL 33928.